The Smartest CRM & Email
Marketing Platform for WordPress
Manage contacts, automate email marketing, nurture leads, and grow customer relationships all from one beautifully designed WordPress CRM. No external tools. No complexity.
Self-hosted: your data stays on your server- No monthly SaaS fees
- GDPR friendly
WHY PRIMOCRM
The Smarter Way to Grow your
Business with PrimoCRM
REVENUE GROWTH
$0 per-contact fees, ever
Grow your list, not your bill
SaaS tools charge more as your list grows. PrimoCRM is yours for one flat price, so you can email unlimited contacts, track every order and lifetime value, and keep 100% of your margin.
AUTOMATION
10x less manual follow-up
Automate the busywork, keep the humanity
Build powerful email sequences and automation flows in minutes, visually and without code, so no lead ever falls through the cracks again.
RELATIONSHIPS
360° contact view
Stay close to every contact, at scale
Every email, purchase, note, and tag lives in one place per contact, so your team always knows exactly where the relationship stands, without asking.
EVERYTHING IN ONE PLUGIN
Everything You Need to Grow, Engage
and Convert Customers
Email marketing, CRM, automation, forms, SMTP, and integrations
all in one powerful WordPress platform.
AI POWERED
Visual Automation
with AI
Build powerful customer journeys with a drag-and-drop builder and AI-powered personalization.
CAMPAIGN AUTOMATION
Campaigns That
Drive Results
Schedule, automate, and optimize campaigns with A/B testing and detailed reporting.
Email Builder
Create beautiful emails with Gutenberg, classic, or HTML editors, or the drag-and-drop visual builder in Pro.
Contact Management
Organize contacts with lists, tags, custom fields, and powerful segmentation.
Lead Capture Forms
Build effective forms with spam protection and automation.
Reliable Email Delivery
Built-in SMTP with logs, sending queue, and delivery monitoring.
Team Collaboration · Agency
Manage roles and permissions for secure team workflows.
Easy Migration
Import data in minutes with safe rollback support.
ADVANCED CAPABILITIES
Built Deeper Than it Looks on the Surface
Beyond contacts and campaigns, PrimoCRM has the advanced tools that developers, agencies, and power users reach for. Those marked Pro or Agency come with a paid plan; the rest are in the free plugin.
Custom Fields
Add any field to your contacts. Track exactly the data that matters to your business.
Smart Links
Track every link click, and with Pro, start automations when a link is clicked.
Built-in SMTP
Send through any SMTP server, or through Amazon SES, SendGrid and more with Pro.
Team Management · Agency
Manage roles, assign access, and control what your team can see and do.
A/B Testing · Pro
Test two subject lines on a sample of your list, then send the winner to everyone else.
WP User Sync
Keep WordPress users and PrimoCRM contacts in sync automatically.
Webhooks · Pro
Send real-time data to any external app when events happen.
REST API · Pro
Full API access to read, write, and sync data with your own applications.
White Label · Agency
Rebrand PrimoCRM as your own (your logo and name), perfect for agencies delivering to clients.
Real-time Analytics
Track opens, clicks, and unsubscribes as they happen, and bounces with Pro.
Conditional logic, advanced segmentation, email scheduling, bounce handling, and more included in every paid plan
SIMPLE PRICING
Pay Once. No Per-Contact Surprises.
Founding lifetime licenses: one payment, unlimited contacts, all future updates.
No per-contact fees, no per-email charges, no renewals.
Launch offer: lifetime pricing ends when we switch to annual plans
Free
$0
/ forever
Unlimited sites · free on WordPress.org
no license key needed
THE COMPLETE CRM CORE
Pro
$79
/ lifetime
1 site · one-time payment, yours forever
+ applicable taxes
EVERYTHING YOU NEED TO GROW
AI
$199
/ lifetime
10 sites · one-time payment, yours forever
+ applicable taxes
EVERYTHING IN PRO, PLUS
Agency
$399
/ lifetime
Unlimited sites · one-time payment, yours forever
+ applicable taxes
EVERYTHING IN AI, PLUS
30-day money-back guarantee, no questions asked
Everything you Just Saw Live Inside your WordPress, Today.
PrimoCRM installs in minutes. Your contacts, your server, your data: no third-party cloud, no per-contact pricing surprises, and no per-email sending fees eating into your margin.
- Self-hosted: your data never leaves your server
- No per-contact or per-email sending fees
- Pay once: no renewals, no subscriptions
- Migrate from FluentCRM, SureContact or CSV in minutes
THE AUTOMATION CANVAS
Build Journeys your Customers
Never Notice, But Always Feel
Drag, connect, and ship automations the way you’d sketch them
on a whiteboard, except this whiteboard sends the emails.
Welcome & Nurture
Every new signup gets a welcome email, then the flow waits and branches on whether it was opened. Engaged contacts get your best content next, quiet ones get a gentle re-send.
Customer Onboarding
Every new customer gets a welcome email, then the flow checks in a week later. Active users get a pro tip, quiet ones get a friendly nudge back in.
WOOCOMMERCE
Cart Recovery
Checkout drop-offs get one reminder within the hour, then, if they still haven’t purchased, a unique discount coupon arrives the next day. Buy in the meantime and the reminder cancels itself, so no one gets a “you forgot something” email after they’ve already paid.
INTEGRATIONS SEAMLESSLY
Works with The Tools you
Already Use
PrimoCRM connects with your favorite WordPress plugins and tools.
Everything works together, so you can focus on growth
QUESTIONS
Answers Before You
Get Started
Everything you need to know before making the
switch, with no surprises.
Will switching break my existing email deliverability?
We provide comprehensive guides and support to ensure a smooth transition with minimal to zero impact on your sender reputation.
Do I need coding knowledge to build automations?
No. The visual builder is drag-and-drop. Code is only needed if you want to extend it via the REST API.
What exactly does “lifetime” include?
One payment, forever: the plugin, every future update, and support on your licensed sites. No renewals, no surprise invoices. And your data always lives in your own WordPress database. It’s yours either way.
Can I migrate from FluentCRM or another CRM?
Yes. A guided importer brings your contacts, lists, tags, custom fields and notes across from FluentCRM, SureContact or a CSV export, with rollback support if something looks off.
Ready to Build Smarter Customer
Relationships?
Start using PrimoCRM today and automate your marketing, manage contacts,
and grow your business, all from WordPress.